Emma Woodhouse

Emma Woodhouse (1987) is the founder and head of Emma Approved and a rising star in the lifestyle industry.

Personality
Emma is confident, ambitious and driven. She is a dedicated friend and is enthusiastic and social. She likes to present herself well and knows how to do it. She is savy and intelligent.

She can be very manipulative in her ways, but always manipulates and lies for the well-being of her friends and clients. She has a moral compass and while competitive and convinced of her own right, she does listen to the opinions of those she values as friends. This is the main difference between her and Caroline Lee, who is also a savy and stylish socialite, but who doesn't care about others and is also very snobbish.

Biography
Emma was born in the wealthy and influential Woodhouse family as the second daughter of Henry Woodhouse. Her older sister Isabelle "Izzy" Knightley, née Woodhouse and Emma have always been very close since childhood.

She went to university, where she met and tried to befriend Jane Fairfax. After college, Emma started her lifestyle excellence and matching company Emma Approved funded by her father. She also hired her friend Alex Knightley as FEO of Emma Approved. Around this time, Alex' brother John married Izzy, Emma's sister.